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Founder and CEO of Amoura Jewelers

An Idea Was Born

It all started on our walk to class, I looked to my best friend and future business partner and told her, "Let's start now. We're learning all these skills, let's apply them." So we did. Everyday in class we quietly built our vision board and created ideas for the business.

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Manufacturing

We met up with manufacturers and designers along with designing PR and packaging. From the creation of the material to the packaging we made sure every aspect was to our standards. manufacturer pic.

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Editing Content

We created videos and content creation, editing videos to showcase our company launch.

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Success and Growth

We are now in the process of scaling our business, already being sold in 3 storefronts within Miami, St. Louis, and San Jose. It is only up from here!

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Beginning Sketches

We started sketching any ideas we had- no idea was stupid. Thinking of designs that emanated culture into jewelry pieces.

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Website Development

We used Shopify along with our coding skills to develop a website and uploaded all of our products and images.

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Photoshoots

Photoshoots! Using our friends as models, we experimented with photoshoots and tik tok content for digital marketing.

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Shop Amoura

To me, this business means everything. Not only is it a representation of culture in jewelry, but that you can truly do anything you put your mind to. Shop Amoura.

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https://amourajewelers.com/

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© 2025 by Haley Atallah. Powered and secured by Wix

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